Summary
Even as vaccination rates rise and economies head toward opening up public spaces, there’s a sense that the world of B2B business has changed profoundly in the aftermath of the COVID-19 pandemic. For sales teams, this rise of digital and remote sales means the need to hybridize sales roles, leading with reps who can interact and sell with as much ease via phone, video, apps, or in-person interactions. So, whether to meet growing customer expectations or adapt to diverse technologies, processes, and modes of interaction, sellers cannot rely exclusively on what’s worked for them so far.
This first part Ebook of our four-part Sales Training Best Practices in 2021 series focuses on overcoming these challenges and enhancing your sales training process through sales enablement.
