While sales environments have changed drastically, sales teams have been slow in catching up. As a result, they are missing their yearly quotas, mainly due to the shortfalls in their approach to customer engagement and meet rising customer expectations.
Sales training is one of the key differentiators that can help organizations arrest this downslide. At the fundamental level, effective sales training correlates strongly with better win rates. Additionally, It offers benefits such as assisting reps in growing their skillsets and technical competencies.
This second part Ebook of our four-part Sales Training Best Practices in 2021 series focuses on identifying the training process's flaws and rectifying them so that sales teams’ performance gains are sustained over time.