Customer experiences are critical to a business’s success. According to Gartner, by 2020, over 80% of organizations expect to compete primarily on the basis of customer experience. It is expected to overtake price and product as a key differentiator. As competition intensifies, businesses are keen to ensure that every customer journey begins on the right note and has value-driven, personalized interactions every step of the way.
This guide highlights what to look for and the pitfalls to avoid for all those evaluating or implementing sales enablement platforms and processes.